As digital marketers ourselves, we’re constantly kept on our toes. we've to remain up so far with different industry tools, all the newest changes to social media and program algorithms, how people consume content, once they consume it and the way to live success. to mention it’s complicated doesn’t roll in the hay justice.
These changes can make it hard for marketers to succeed in customers effectively and make optimizations that continue with the fast-paced world of digital marketing.
That’s why having real-time data on your links that shows you who’s clicking, who’s converting, from what channels and on what devices is invaluable. during this guide, we’ll show you ways to try to to that using Laralink. We’ll also walk you thru how you'll use other helpful features, like branding, to enhance click-through across all of your digital marketing channels.
• Tips for mobile marketing
• Tips for managing multichannel campaigns
• Tips for A/B testing
• The metrics you'll access with Laralink
• the way to brand and customize your links
We designed this guide to point out you ways Laralink can assist you maximize the impact of each digital initiative. Let’s start .
Tips for mobile marketing
Mobile marketers need the proper tools to assist measure the success of their campaigns. Laralink can help during a few ways. First, by allowing you to make unique branded short links at scale for your SMS communications. Second, by enabling you to make mobile deep links to drive app downloads and engagement. And third, by providing metrics on the links embedded within your mobile app experience.
You can use the Laralink API and our many integrations to make thousands of unique links for your SMS communications.
Our customers use the API to:
Send out location-based promotions
To re-engage customers who have abandoned their online shopping carts
To send time-sensitive deals and discount codes
Using branded short links, you'll save on SMS character fees. And, since your trusted brand is in your links, encourage your customers to click.
Use Laralink mobile deep links to directly route users to the proper place within your app or send them to the app store to download it. Deep links create a seamless transition to mobile, drive app engagement and encourage app installs.
For example, when users click a link in an email or social campaign and that they have your app installed, you'll take them to a selected landing page within the app. Deep links are critical to re-engaging app users and offering them the simplest possible mobile experience.
App installs are an efficient baseline metric to measure initial interest during a brand’s mobile behavior, but there are other important metrics to stay an eye fixed on. By monitoring how often customers actually use your app—and the actions they take within it—you can measure your mobile strategy during a more cohesive way.
Embed Laralink links in your app so you'll understand user engagement. for instance , you'll test whether changes to a module on your homepage improves engagement, or which of your calls-to-action drive the foremost traffic to a selected page within your app.
Tips for managing multichannel campaigns
The customer journey spans apps, devices and channels. Comparing how your content and optimizations perform across all are often tricky, if not frustrating. Since no prospect takes one route, there’s an infinite number of steps one might fancy become a customer.
Laralink can help simplify this process. Campaigns may be a section within the Laralink platform that permits you to arrange and compare multiple channels against one another and obtain a transparent view of what’s working and what’s not. With these insights, you'll adjust and optimize your strategy accordingly.
Use Campaigns to arrange links related to a campaign into different channels for a streamlined view of your metrics. Here’s a glance at an example multichannel campaign.
You can see that we created individual channels for Facebook, Twitter, Instagram and LinkedIn. By doing this, we will easily see the amount of clicks each channel garnered and therefore the distribution of these clicks over time per individual channel.
Use Campaigns to consolidate your link metrics so you'll easily compare channel performance in real-time—without having to leap from platform to platform. this may offer you the pliability of having the ability to arrange your multichannel campaigns during a way which will offer you the simplest view of your click data.
Another popular way digital marketers found out their campaigns is for A/B testing, also referred to as split testing. Laralink makes it easy to ascertain how your tests are performing against one another , since you'll create separate channels for every individual test.
Tips for A/B testing
As marketers, our biggest challenge isn’t arising with an answer , it’s choosing the simplest solution. That’s why A/B tests are so useful.
Use Laralink links to A/B test your website, blog, mobile app, social media, digital ads and landing page content—be it button color, CTA language, CTA placement, image subject, headline copy or another element of your owned media.
Use Laralink to live the impact of each optimization—no matter how small—that you create to your user experience.
For example, you would possibly change the colour of a CTA button on your website’s homepage. By employing a Laralink link behind that CTA, you'll measure engagement with it both before and after you implement the change. this may assist you answer questions like:
• Are people noticing the CTA button?
• Does the change convince users to require action?
• What time of day are they clicking?
The answers can assist you and your team move more agilely by enabling you to form frequent data-backed decisions and justify changes you create to your user experience.
Data & insights overview
Your Laralink link data helps you analyze your cross-channel performance so you'll understand how well your programs are running. you'll reduce the time it takes to manage and track your A/B tests and multichannel campaigns by evaluating all of your link engagement data in one place.
Metrics in Laralink
Depending on your plan, you’ll have access to data and analytics like:
• Link history
• Detailed performance metrics on each link
• Aggregated dashboard metrics
• City-level data
• Device-type tracking
• Mobile deep link reporting (i.e. app installs and link performance)
You can easily export your link data for further analysis with the press of a button.
Google Analytics + Laralink
While you'll be using other web analytics tools, we’re most frequently asked about how data in Laralink works together with Google Analytics. Google Analytics and Laralink work together to offer you a far better understanding of the traffic and conversions that drive your business.
Put simply, Laralink offers a fast way for digital marketers of all analytical skill levels to tug real-time data. Many of our customers believe Laralink to urge a daily pulse on the business to know things like how a test they only launched is performing or whether their new email copy drove more clicks than the first . Laralink allows them to quickly see how their marketing programs are performing in order that they can make optimizations that drive more value for his or her brand.
Google Analytics offers customizable dashboards for those looking to require a deeper dive into their analytics. Our customers often ask Google Analytics for more macro views like weekly and quarterly reporting on their initiatives—like whether website visitors are down from last month or which webpages are driving the foremost organic traffic to their site.
Branding and custom links overview
Your brand is quite a logo. It clarifies what you stand for; it communicates what people can expect from you; it separates you from your competition; and it's incredibly important to your bottom line. thereto end, maintaining a uniform , distinguishable brand experience is one among the foremost important investments your business can make to fuel its growth.
Use Laralink to make and share branded links and keep your customer experience consistent across channels. All you would like may be a custom domain and you'll start sharing branded links in minutes.
With Laralink you get a free domain once you check in for a paid plan. Since your audience will recognize your brand in your links, they’ll be about 34% more likely to click them.
You can further customize your links by editing the back-halves. once you edit the back-half of a link you give people a preview of where you’re sending them. Here’s an example of a custom branded link we utilized in our website’s chat feature.
Use auto-branding, a feature in Laralink, to make sure that any time someone outside of your organization shortens a link in Laralink that directs to your websites, it'll automatically use your custom domains.
Auto-branding may be a good way to extend awareness for your brand. you furthermore may get additional insights into how your content is consumed.
Creating branded call-to-action links for your communications and using Laralink powerful analytics to drive your decision-making, you'll maximize the impact of each digital marketing initiative.
Visit our website to find out more about the way to use Laralink for digital marketing.