How to Build Your Own URL Shortener?

Published on April 16, 2021

How hard is it to build a URL shortener?

The simple answer is that it’s not too difficult. A software engineer can quickly spin up code to shorten a link, and there are lots of resources and tutorials online that walk you through how to do it. 

However, there are a lot of factors that can increase cost and cause a business more headache than it’s worth. Below are eight reasons to not build your own URL shortener and why it may be a better investment to go with a proven solution.

  • Cost and time
  • Features
  • Analytics
  • Reliability
  • Scalability
  • Integrations
  • Security and compliance
  • Compatibility

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