How hard is it to build a URL shortener?

The simple answer is that it’s not too difficult. A software engineer can quickly spin up code to shorten a link, and there are lots of resources and tutorials online that walk you through how to do it. 

However, there are a lot of factors that can increase cost and cause a business more headache than it’s worth. Below are eight reasons to not build your own URL shortener and why it may be a better investment to go with a proven solution.

• Cost and time
• Features
• Analytics
• Reliability
• Scalability
• Integrations
• Security and compliance
• Compatibility